Starbucks offers new reusable cup



As a frequent Starbucks visitor I was happy to see that they are now offering a new, reusable cup as of January 3rd. It costs $1 (not bad at all!), will fit my grande soy latte (or dirty Chai on a super sleepy, indulgent day), and will shed ten cents off my purchase every time I use it. Now, I don’t actually have one yet because they sold out (within ten minutes) at my local store, but I do plan on purchasing one! 


This isn’t the first attempt at energy conservation for the coffee chain. Starbucks switched out their lighting to LEDs back in 2009; installed Energy Management Systems (EMS) in about 700 company-operated stores across the U.S.; supports renewable power generation with a goal of purchasing Renewable Energy Credits to equal 100 percent of their energy consumption by 2015; and continues to search for other ways to cut energy use to reduce the chain’s environmental impact as well as reduce operating costs. 

Coffee break, anyone?
Courtney Blore Kalashian

SJVCEO Executive Director

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