This Energy Awareness Month, we’re revisiting a simple truth: the most effective efficiency program is the one people can actually access. Earlier this year, Courtney Henderson shared her playbook for engagement done right: start earlier, listen longer, and design with communities, not around them.

When programs miss the people they're meant to serve, the problem is rarely intent, it's design. Courtney Henderson, founder of Hawks Peak Strategies, makes the case for engagement that starts earlier, listens longer, and puts community voices at the center from day one.