What’s That? Fast Chats: A Community Engagement “How To” with Linda Urata

In this special webisode of What’s That? Fast Chats, Rochelle Butler of the San Joaquin Valley Clean Energy Organization (SJVCEO) sits down with Linda Urata, a longtime community engagement leader whose work has helped shape electric vehicle awareness and adoption across the San Joaquin Valley.

From early Ride & Drives that sparked curiosity to creative partnerships that brought EV education into festivals, classrooms, churches, and even grocery store parking lots, Linda has spent years meeting people exactly where they are — and shifting perceptions one conversation at a time.

Rochelle guides Linda through candid stories about what really works in outreach, why human behavior is often the biggest barrier (and opportunity), and how persistence, creativity, and data-driven strategy can turn even the most skeptical audiences into curious participants.

Whether you work in clean energy, community engagement, or simply love a good story about grassroots impact, this conversation is full of insights you won’t want to miss.

Tune in for an inspiring, grounded look at what it takes to build trust, spark interest, and create lasting change in communities that deserve to be part of the clean energy future.